How affiliate attribution works
Affiliate attribution decides which click gets credit for a later conversion. Most casino and sportsbook CPA setups rely on a click identifier created at click time and referenced when events fire.
A click stores identifiers and context (such as time and sometimes GEO). When a player converts, systems look up the originating click subject to attribution windows and rules. Exact window lengths are offer-specific.
Expired windows, lost parameters, cross-device journeys, ad blockers affecting some flows, and incorrect postback mapping can all drop credit. Not every failure is “fraud.”