Affiliate link tracking

Affiliate link tracking connects a click to later events such as registration and qualified FTDs. This operational guide focuses on how to use tracking links and sub IDs effectively — without exposing proprietary network architecture.

A tracking link records a click and issues a click identifier. Later events — registration, deposit, qualified FTD — reference that identifier when attribution succeeds. If the click ID is lost, conversions may not credit correctly.

Sub IDs let you label campaigns, creatives, channels or GEOs. Clean naming makes pending and rejected analysis possible. Avoid stuffing secrets or personal data into sub IDs.

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