What is a tracking link?
A tracking link is a URL that records when someone clicks your promotion and associates later conversion events with that click when attribution succeeds. It is the foundation of affiliate reporting.
Unlike a plain brand URL, a tracking link includes parameters or a redirect path that creates a click record. That record is referenced when a registration or qualified FTD is reported.
Every smartlink is still a tracking link with routing rules. A direct offer tracking link points to one offer. Choose based on GEO mix and attribution clarity needs.