What is CPA in gambling?
In gambling affiliate marketing, CPA (cost per acquisition) usually means a fixed payment when a referred player becomes a qualified first-time depositor under that advertiser’s definition. It is not payment for clicks or bare registrations, and the exact event, GEO list and source rules are offer-specific. Amounts and availability are confirmed after application where appropriate — this page explains the model, not a live rate card.
Acquisition is rarely “any signup.” Advertisers define the payable action — commonly a qualified FTD. Some deals may use other events; always read the assigned offer terms.
CPA emphasizes payment predictability per qualified player. Revenue share pays a share of player value over time. Hybrid mixes both. None is universally better; fit depends on traffic type, risk tolerance and advertiser terms.