What is casino revenue share?

Casino revenue share pays affiliates a percentage of a defined player-value baseline over time. Exact baselines, deductions and rules vary by advertiser. It is not a guaranteed income stream.

Advertisers define the revenue basis (often related to net gaming revenue with specific deductions). Affiliates should request a written definition rather than assuming a standard industry formula.

Player wins, bonuses and churn affect results. RevShare rewards durable acquisition quality and retention more than one-week creative spikes. CPA may be clearer when you need fast tests.

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