Affiliate landing page best practices

Affiliate landing pages should set accurate expectations, preserve tracking and help the right players continue to an allowed offer. They are not a place for cloaking or misleading claims.

State what the page is about, who it is for and what happens next. Avoid inventing bonuses or terms not provided by the advertiser.

Fast mobile loads, readable typography, working CTAs and unbroken tracking parameters matter more than decorative clutter.

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